The Client
BLKDX is an index listing for black owned businesses and services across the UK, helping bring awareness to black-owned businesses to raise black capital and give back to their community.
Project Services
Brand identity
Graphics
UX/UI design
Website build and maintenance
The Brief
The aim was to create their website being a powerful tool that connects the community and encourages building revenue.
We used Archivo black as the logo font as we wanted to create an identity that would stand out next to other brands used in window advertising such as Just Eat, Deliveroo, and uber eats. The green was a symbol of the capital, merging black and green initials created a strong branding that is easily recognised.
We created the site with the idea of signups through Google, Facebook, and/or email. Allowing users to create an account quickly and list their business within 3 easy steps.
We aimed to highlight the website’s core functionality which was an index listing website, whilst showing how powerful the backend was once you signed up. We understood that a lot of businesses may not have all the information about what they can achieve using this kind of platform, creating social media slides that broke down all the different functionalities of the site as adverts.
Continuing to use green across all branding, which highlighted words in order to stand out to the audience enhancing the visual connection to the message.