The Client
Fiorucci is an iconic fashion brand founded on the values of creativity, invention, excitement, and inclusivity. Fiorucci was established in 1967 by Elio Fiorucci as a collaborative and creative brand where fashion, art, and music mixed in a cohesive environment.
Project Services
Campaign ideation
Photography
Video
Graphics
The Brief
Fiorucci was set to release their first menswear collection, ' Boys will be boys’. We were commissioned to create the content for their campaign, which included photos, videos, and graphics to be shown in-store and online.
We created motion graphics to highlight specific pieces, these would be played on smaller screens in-store and banners throughout the website.
We wanted the video to be authentic to London, using Southbank as a backdrop and punk-inspired music as a soundtrack. Transitioning through all the looks seamlessly whilst upholding the edge, we created an upbeat advertorial that was pushed across all channels. This gave the audience the chance to understand Fiorucci's heritage as this new collection emerged as this was their first male campaign.