The Client
Format Films is a social-first content production company based in South East London. They provide services for brands and individuals in need of promotional video and photo content for high profile events.
Project Services
Brand identity
Graphics/motion graphics
UX/UI design
Website build and maintenance
The Brief
We needed to ensure Format Films brand identity worked well across all of their branded content and created a website that showcased all of their projects clearly and concisely.
Our aim was to create a simple, clean brand identity, for the logo we created a statement ‘F’ so that it wasn't intrusive and more discreet. From this we made a logo sting that could easily be applied at the beginning of all Format Films videos to brand their content. For their colour palette we used black and yellow, the yellow being in reference to film subtitles.
The main aim of the website was to house all of their content, for the design and build we kept it simple and practical for its purpose. We took advantage of the black and yellow colour palette by keeping the website dark and using yellow as the accent colour for fonts as well as using a yellow colour overlay for some of the website imagery.
