The Client
TRNDST is a digital magazine & video channel bringing forth insight into some of the world's most unique stories from real experiences, authentic influencers, innovative products, groundbreaking artists, and unique lifestyle choices. TRNDST defines experiences & educates via visually stimulating new media, social integration and creating conversation. Stimulating the minds of the youth of tomorrow to determine the choices of a new generation.
Project Services
Brand identity
Brand guidelines
Content strategy
Social media branded content
Photography
Graphics
UX/UI design
Website build and maintenance
Art Direction
The Brief
We provided a 360 service for TRNDST, from their brand identity, social media branded content, website design and creating their digital magazine. We aimed to keep the brand uniform across all platforms and incorporated it within all of their features, graphic posts and promotional advertising.
We created variations of the logo as well as making a spinning version, for the logo we used the Uranium font. We kept the colour palette monochrome and clean to be used across all content.
We aimed to use their social platforms as a portfolio, centralising the content of the brand to create a narrative along with inspirational imagery, stylised fashion, art, and decor to create uniform branded content.
The website is fully functional with all embedded media responsive across platforms which seamlessly creates a cohesive brand across the board. Using imagery, video, and motion graphics to brand shows and digital pieces alike.
We created a digital magazine that is feature driven content based around individuals, brands, places, events & current news. It focused on bringing to life written pieces through rich media and capturing the whole story whilst using different formats to document the subject. We creatively directed and produced 3 cover shoots. We contributed to all content focused pieces and adverts which we translated to social media.